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HEAD Assigns Licensing Agreement to Cycle Force Group

AMES, Iowa – HEAD Sport GmbH, Austria, has assigned its exclusive licensing and distribution agreement for bikes and bike accessories in North America to Cycle Force Group (CFG), recently acquired by Messingschlager GmbH & Co. KG.

Yes, HEAD now has bikes, too!

The agreement allows CFG to exclusively distribute HEAD bikes and accessories in North America until 2026.

Honoring the deep HEAD tradition that started with its founder, Howard Head, in Vermont in 1947, each HEAD bike is thoughtfully designed with a specific lifestyle in mind. Whether you need a Groove-E2 eBike to get around your ski village, an E-Groove mid-motor eBike to get to the tennis court, or the UP2 full suspension MTB to enjoy downhill rides, HEAD has a model for your particular lifestyle.

The HEAD bikes are already receiving glowing independent reviews.

A recent review by YouTube channel, WOLFTICK VIDEOS, confirmed the variety of design features making the entry level HEAD JRA2 an ideal starter MTB, with its sporty colors, removable cassette, easy indexing 3x8 microSHIFT gearset, and front and rear disc brake set.

This 100% independent review called the HEAD JRA2 a “better, newer, redesigned version” of the GT Aggressor Pro which so many of us grew up with (video review links here and here).

“We live in a world where many people have opted to make a bike or eBike their primary mode of mobility,” says CFG CEO Kobus van der Zel. “This trend has received a big boost from the pandemic and skyrocketing gas prices. We are honored to bring our HEAD bikes to the many fans of this iconic brand across North America.”

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